Making financial products feel human and approachable - translating complex banking into language that builds trust and reduces anxiety.
For the 'My College Plan' calculator - a highly-sophisticated, custom-built tool that allows students to compare college costs, check out potential earnings of college majors, and calculate their college ROI. We spent time getting into the mind of our users, found the right tone to engage them, and then worked closely with the UX/UI team to create something simple, fun, useful, and brand-forward.
Through usability testing, SEO audits, user feedback, and data-driven design, we transformed Discover's student loan websites into accessible information hubs. The new sites provide clear content, intuitive navigation, and helpful resources tailored to the needs of students and their folks.
We built custom calculators like My College Plan and the College Cost Comparison Tool to help students and parents weigh costs against scholarships, financial aid, and future earning potential. These tools made financial planning tangible and empowered families to make more informed decisions.